Standard operating procedures are the only way to ensure that you can carry out an equally amazing client experience in a standardized format, from student to student.

For example, it doesn’t matter when someone begins with me, or how many other clients I have at the time - they are getting the exact same service. Yes, we absolutely individualize and customize - constantly, in fact! But the core steps don’t change.

And if you don’t believe that this works, think about the world’s highest-grossing revenue chain and second-largest private employer: McDonalds.

Ray Kroc didn’t invent the SOP, but he might as well be the poster child for them. While our standards for quality are (very) different, our goal - providing a standardized experience - is the same.

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